HitNet Trademark Usage Policy
Revised: September 21, 2007
The following Trademark Usage Policy will show you the proper use of HitNet®, Inc.’s Registered trademarks.
HitNet, Inc.. is a manufacturer of computer software, Internet hosting services and configuration of Internet web servers. HitNet has adopted this Trademark Usage Policy to maintain the integrity of the HitNet Registered trademarks.
To protect our consumers, HitNet works are to assure that HitNet’s trademarks identify HitNet as the source of HitNet’s high quality products and services. For this reason, HitNet prohibits the use of its trademarks in a manner that could confuse or mislead the public. Prohibited uses include the development, adoption, or registration of names, logos, trademarks, symbols, phrases, brands, domain names or other business, product or service identifier that could be confused with any of HitNet’s trademarks.
HitNet’s trademarks may be used for journalistic purposes, to refer to HitNet or HitNet’s products and services, or other non-commercial purposes as long as this Trademark Usage Policy is strictly followed. Any commercial use of the HitNet trademarks must be specifically granted by HitNet through a written agreement.
HitNet may replace, update or modify our trademarks or this Trademark Usage Policy at any time. Please check our Web site frequently for changes. We appreciate your cooperation.
HitNet requests that you observe the following principles when using our trademarks:
Maintain the Integrity of Our Trademarks. Any use of the HitNet trademarks must not disparage HitNet or its trademarks, products or services.
Clearly Identify Sponsorship or Endorsement. Use of the HitNet trademarks must not mislead the public as to an organization's affiliation with HitNet or HitNet’s sponsorship or endorsement of a company and/or products or services.
Apply the Trademark and Service Mark Symbols Correctly. Always use the registered trademark and service mark symbol "®" when referring to our registered trademarks (e.g. HitNet®). Use the unregistered trademark symbol "TM" when referring to our unregistered trademarks (e.g. Hosting). You must use the proper symbol with each of our trademarks, and apply the symbols consistent with these Policy instructions, in every copy of communication, document, packaging or other material in which our mark appears, regardless of the medium.
Connect our Trademarks with HitNet, Inc.. Always provide the following notice at least once within each copy of the communication, document, packaging or other material referencing any HitNet mark:
[Identify mark(s) used] [is a trademark/are trademarks] of HitNet, Inc.. For example: HitNet® is a trademark of HitNet, Inc..
Keep HitNet’s Trademarks Clear, Separate and Distinct. The HitNet trademarks must be used separately from other logos, trademarks or service trademarks, and may not be used as part of the name for any other organization or its products or services. No one, not even a licensed partner of HitNet, may use a name for itself, its products or services that incorporates, or is confusingly similar to, any HitNet mark. Another company's mark can be used in context with a HitNet mark to indicate a relationship between HitNet’s products and services and those of the other company (e.g., Acme Systems® utilizes HitNet® software).
The following general guidelines should assist you with basic questions regarding the use and appearance of the HitNet trademarks. Please contact us directly for any specific questions or to set up a licensing agreement.
HitNet® Trademarks and Logos
HitNet current registered ("®") and unregistered ("TM") trademarks are listed as follows:
HitNet® IP Cameras
Presentation of Trademarks
The HitNet trademark must be presented with a uppercase“H” and an uppercase “N”. HitNet’s trademarks should be used in their exact form - neither abbreviated nor combined with any other word or words.
CMYK Color Values
Logo: C:82 M:18 Y:0 K:0
Cool Gray: C:2 M:33 Y:100 K:0
Navy Blue: C:99 M:87 Y:44 K:48
Logo Dark: P299C
Logo Light: P298C
Cool gray: Cool Gray 1C
Cool gray: Cool Gray 2C
Use the "®" and "TM" Symbols as Applicable
When referring to HitNet:
Use this symbol:
Registered trademarks: ®
Unregistered trademarks: TM
Apply the Trademark Symbols in the Correct Places
The appropriate trademark symbol must be used the first time a mark appears in a document, communication, or advertisement and in all prominent appearances of a mark.
Apply the Trademark Symbols in the Correct Places
Text: The appropriate trademark symbol must be used the first time a mark appears and in all prominent appearances of a mark. Packaging and other uses: The appropriate trademark symbol must be used every time the trademark appears.
Proper Use of Word Trademarks
Separate Our Trademarks from Others' Trademarks: HitNet’s trademarks must be used alone, without other logos, trademarks or service trademarks. They may not be combined with others' trademarks. However, other logos or trademarks can be used in connection with HitNet’s trademarks when indicating a relationship between HitNet, its products or services and another party or its products or services.
Proper Use of Name
Always use the full, proper trademarked brand names in all communications. For example:
Hitnet, HITNET, hitnet
HitNet®, HitNet® Hosting, HitNet® Wireless,
Distinguish Our Brand Names from Our Corporate Name
A trademark is used to identify a brand. A trade name is a corporate name used to identify an organization or company. “HitNet” can be used as a trademark or a trade name. Use the appropriate trademark symbol when using "HitNet" as a trademark to identify the source of one of our products (e.g., "the HitNet® software platform"). You do not need to use a trademark symbol when using "HitNet" to generally refer to our company, HitNet, Inc..
Trademarks within HitNet Software
Our trademarks are present on a number of components within our end-user software programs. These trademarks may not be removed or altered.
Third Party Trademarks
Some of HitNet’s products include technology used under license from third party licensors. You may not use any such third party trademarks without express permission from the owner. Do not use another company's trademark to show endorsement, approval or an association with that company without its written approval.
HitNet tries to make its trademark policy as clear and comprehensive as possible. If you're considering a use of a HitNet trademark, and you're unsure whether that use would run afoul of HitNet’s guidelines, feel free to contact us and ask. Please keep in mind that HitNet receives lots and lots of similar questions, so please review all available documentation before contacting us.
The difference between a trademark and a registered trademark
The difference between a trademark and a registered trademark is somewhat similar to a copyright or a patent. Once a piece of art is painted or a written work is printed, for instance, it automatically receives copyright protection. In this same way, any new product with a distinctive and unique name can be considered to be trademarked, in the ™ sense at least. A company can put out a new line of baseball bats called "Sluggos," for example, complete with a graphic of a large baseball player. The graphic and the name Sluggos would be considered a trademark, and the company could put the ™ designation on it immediately.
The problem with not registering a trademark, however, lies in the competitive nature of business. Another baseball bat company could also produce a bat called "Swaggos" or even "Sluggos" and use a very similar graphic of a baseball player. While the first company may have some proof that their bats were marketed first, they may not be able to prove trademark infringement since they did not register the trademark with the USPTO first.
A registered trademark, on the other hand, would provide the original baseball bat company with much more legal protection. Once the trademark is fully processed by the USPTO or foreign trademark offices, it can display the ® to designate it as a registered trademark. The second company would have been able to research the USPTO's archives to determine if their own suggested trademark were legally available. Since "Sluggos" with the distinctive graphic would have appeared as a registered trademark, the second baseball bat company would have compelled to select another name and design.
A trademark designated ™ is a notice to others that the product's name and design are the exclusive property of the company, but a registered trademark ® provides notice that the trademark has indeed been registered. Only a legally registered trademark can be represented by the ® symbol, and even then it must be renewed after a number of years to continue enjoying the legal protection a registered trademark provides.